Jarter Jargon

Posts Tagged ‘mobile app

As everyone knows, Instagram launched its new video feature. What followed was not surprising. Vine fanatics bashed it, techies discussed whether it was better than Vine, and people everywhere posted the obligatory “My first Instagram video!”

While some believed the new Instagram features “beat” Vine, others argue that the two platforms are incomparable.┬áPersonally, I agree with the latter. While it’s obvious Facebook realized the potential Vine unlocked, Instagram’s video capability is very different than Vine’s.

The allure of Vine for marketers and Vine-celebs is the stop motion effect. Instagram video has a much harder time capturing that. It also takes quite a bit of creativity to pull off an impressive Vine.

Conversely, Instagram video has a few things going its way. Instagram is already so well-liked, I personally think the new feature will be widely accepted and make its way into your regular app use easier than it was for Vine to break through.

While I see Vine-celebs sticking to their guns, I think Instagram video will be a staple for consistent users.


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