Jarter Jargon

Posts Tagged ‘Advertising

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Facebook recently rolled out a new feature: adding emotions, things you’re watching, eating, reading, and listening to (among a few others) to your status post. It seems like a fun way to let people know how you’re doing or what you’re doing. It fosters conversations within your own community and connects you to others who could be watching/eating/drinking/listening to the same. But underneath, it serves a much larger purpose. As Josh Constine notes,

“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”

If you listened to a certain song, ads for the artist’s new album could be targeted towards you. Or if you are the type to watch a lot of movies, Netflix could target ads towards you.

Facebook does a great job of mining information from you without you even knowing. Third party companies track your purchase habits. When you add a new friend, you are prompted with a question about whether or not you know that person outside of Facebook. You can set geo-tags on posts to let people (and Facebook) know where you are. These are just a few of the features that Facebook uses to learn as much about you as possible.

A little creepy, right?

A few months back, Facebook rolled out their Graph Search. It lets you search for people in a more specific (some say “unsettling”) way. You can search for people who like to cycle. You can look for people who like to cycle that live in your city. You can look for people who like to cycle that live in your city and are friends with your friends. You see where I’m going? It puts front and center just how much data we have committed to this social network.

With people freaking out about online privacy and security, it sure amazes me how openly they share information and how openly they allow Facebook to gather information. Although the latter, there isn’t really a way around it. The way Facebook structures itself makes it hard NOT to have your information mined out. Pages you like, people you friend, your interests, everything plays a role into how Facebook crawls across your profile and archives data. Although scary, it can be humorous (second link is now defunct).

So be careful about what you put on the internet. In Facebook’s case, every design mechanism plays a role.


So here I am. It’s almost 1 a.m. in Milwaukee, and I have been searching and applying for jobs since 10 p.m. This is a reoccurring theme in my life lately.

With graduation looming in the (scarily) near future, job applications become a blur. I honestly take time to step back and refocus on the goal, and in all actuality, everyone’s goal in life: Do what I love and love what I do.

It’s as simple as that. Of course I’m not going to have the ultimate dream job right out of college, but it’s still in the back of my mind. What is in the forefront is something I’ve slowly started to seriously consider. As a college grad, it can be daunting to get your foot in the door and get that first job. For me, it’s a matter of finally getting to this point.

Now before I go on, I already know that once I get a job, I’ll think, “Man, I wish I was still in college,” but all I can think of right now is, “Well college is fun, but I can’t wait to get out there and work towards something I am passionate for.” I am a marketable soon-to-be-graduate. I don’t mean to toot my own horn, but I’ve seen how some students coast through their four years and freak out when they can’t find a job they enjoy.

I’ve put in my hard work, my long hours, and I hate to admit it, but I’ve also kissed some asses here and there. We all have. The point I’m getting at is that as a soon-to-be-grad, the job search is a time consuming, carpal tunnel-inducing, and exhausting, but I also understand that it’s a rite of passage we all have to go through.

I’m just waiting for someone to give me the chance to bat.

This past week, our ADPR 4300 Emerging Media class has had the pleasure of hosting two very impressive guest speakers.

The first, Augie Ray, Executive Director of Community & Collaboration at USAA. He was also formerly a Sr. Analyst of Social Computing at Forrester and Managing Director of Experiential Marketing at Fullhouse. In total, a pretty heavy-hitter. Augie talked about his use of social media in the industry and how it helps to create and maintain an engaged audience.

The second speaker was Tim Cigelske. Tim manages all of Marquette University’s social media channels. I’ve had the pleasure of working with Tim for the past two and a half years. Tim had the class give examples of how we utilize social media, and he also presented how Marquette is using social media to enrich past, present and future students’ experience.

The one topic both touched upon which peaked my interest was whether or not social media was here to stay.

This is about to sound like an interview, but where does social media see itself in 5 years? Let’s take Facebook for an example. Facebook has risen to be a record setting powerhouse. But where will Facebook be in 5 years?

We all know Facebook is a social giant. It’s like the cool guy everyone wants at the parties. It’s like cupcakes a few years ago. But we all know that sometimes the cool guy just isn’t as cool as he used to be, and apparently libraries were supposed to be the new cupcakes? But what happens when social media sites like Facebook and Twitter become that now-uncool guy or that week-old cupcake that’s been sitting around half eaten?

Facebook is, and continues, to grow. It has revolutionized business. It has connected the world. But at the same time, new social media sites like Twitter, Pinterest, and Google+ (albeit a flop) have started popping up on our radar, and I can’t imagine that along the way, some new site will shadow Facebook.

Really, I think Facebook might be just one of those old pop culture trends, but I definitely think social media is not. Tim Cigelske said “It doesn’t matter what your background is, there’s always a niche for you in social media.” I think this is and always will be true. There will always be people out there interested in the same things you are. Like-minded people, like like-minded people and social media is the easiest way to connect them.

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