Jarter Jargon

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Don’t live the same year 75 times and call it a life – Robin Sharma

I have been at my first full-time job now for about a month. That’s right. After graduating in December, I finally have landed my first job! Salary, benefits, the whole 9. My official title is “Communications Specialist.” I basically do everything that’s on my resume in one single position, and I couldn’t be happier.

Of course with this new job comes a few new responsibilities. I have student loans to pay off, I have to buy a car, I have to do the whole 9–5 gig, but that’s just the tip of the iceberg.

The truly daunting responsibility is slowly coming into focus: Maintaining myself.

Sitting at a desk all day is tasking on your body.  Sure I’ve read studies on standing desks, workouts you can do while sitting at work, how to stay healthy during an 8-hour workday, all that.  However, to me, that’s just one small part of the bigger picture.

Upon graduation, I’ve noticed that some classmates of mine have had the idea that now that they’re done with college, everything continues on, they just have a bigger (hopefully) wallet for it. Sure my time in college was fun. I did my fair share of partying. I worked through internships, I passed all my classes, and I did some projects on my own time to better myself.

Well I’ve been done with partying. I have a career. If I wanted to, I could go back and apply to grad school. I still have projects on my plate. But how does it all translate into my newfound adulthood?

Life is a constant learning experience. There’s no way around that. I’ve noticed that some people I went to school with, and graduated with, might not have had this notion sink in yet. Like I said, my main focus in life is maintaining myself. Now that can go several different ways.

First and foremost, I want to save for my future. I want a wife and kids and a house with a yard. However, that is achieved through working hard and being damn good at what you do. But how can you ensure that you are doing a great job at it?

Maintaining yourself. Read books, read articles, go listen to people speak. Just because you’re out of college doesn’t mean your learning days are over. In all actuality, in the large scheme of time, they just started.

The quote I started this post with, I read the other day, and it really stuck with me. I’m not looking to live the Bill Murray Groundhog Day type of life. I want to make sure that every day, I am putting 110% into everything I do to make sure that I get the most out of life. Why? Because this is my life, and I get to decide its path.

It’s been 9 months since I’ve graduated, only one month since I’ve started my first job out of college, and already I can tell that this is the beginning to a very enriching and enjoyable life.

As everyone knows, Instagram launched its new video feature. What followed was not surprising. Vine fanatics bashed it, techies discussed whether it was better than Vine, and people everywhere posted the obligatory “My first Instagram video!”

While some believed the new Instagram features “beat” Vine, others argue that the two platforms are incomparable. Personally, I agree with the latter. While it’s obvious Facebook realized the potential Vine unlocked, Instagram’s video capability is very different than Vine’s.

The allure of Vine for marketers and Vine-celebs is the stop motion effect. Instagram video has a much harder time capturing that. It also takes quite a bit of creativity to pull off an impressive Vine.

Conversely, Instagram video has a few things going its way. Instagram is already so well-liked, I personally think the new feature will be widely accepted and make its way into your regular app use easier than it was for Vine to break through.

While I see Vine-celebs sticking to their guns, I think Instagram video will be a staple for consistent users.

First we saw the rollout of Facebook hashtags. Now there are rumblings of a possible Vine-like feature to be added to Instagram.

While Facebook hashtags are a genius way of creating deeper conversations much like on Twitter, the announcement of the new Instagram feature just makes it seem as though Facebook realized how big of a hit Vine has become and wants in on the action.

Vine has become the new arena for viral sensations. 6 seconds might not seem too long, but some new creative personalities seem to have figured it out.

Twitter co-founder Jack Dorsey was reportedly heartbroken when Facebook purchased Instagram in April 2012 for $1 billion in cash and stock. Looks like the joke is now on Facebook as they begin to emulate the booming Vine app feature.

Updates and developments should be interesting. Obviously, Twitter can’t own the ‘#’ symbol, but I find it interesting the use of the hashtag to create and track conversations is wide open for Facebook to swoop in and utilize (similarly, the 6-second video loop feature of Vine). Maybe Facebook will allow for a *gasp* 8 second clip?

Personally, I think Mark Zuckerberg is starting to feel the squeeze of Twitter and the massive number of people ditching Facebook to get their tweet on.

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Recently, I started a blog with a friend of mine, Dustin. I love Milwaukee, and so does he.

Thanks for the Love, MKE is a blog showcasing and documenting the love we have for the city in hopes that those who also love the city of Milwaukee will help us in spreading the love.

After three weeks of reblogging photos and posting submitted photos and love letters, the response has been pretty great so far. We have started to develop a following, and are continuing to reach out to the community to help spread the word of our blog as well as get some pretty heartfelt submissions.

Social media has this power. Connecting people with similar interests has never been easier. It’s a simple idea: a blog for the love of one’s city. It’s a simple plan: engage that community, sharing the love, and encourage people to submit their own photos and testimonials.

So if you’re reading this and you live/d (or have just visited) Milwaukee, feel free to check out our blog, and feel free to submit your own material. You can also sit back and check out the love of others by following us on Twitter, @ThanksMKE.

Spread the love and tell Milwaukee, “Thanks for the love.”

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Facebook recently rolled out a new feature: adding emotions, things you’re watching, eating, reading, and listening to (among a few others) to your status post. It seems like a fun way to let people know how you’re doing or what you’re doing. It fosters conversations within your own community and connects you to others who could be watching/eating/drinking/listening to the same. But underneath, it serves a much larger purpose. As Josh Constine notes,

“Along with being fun for users, it could be a big help to advertisers, though Facebook tells me it’s not piping this data into its ad engine just yet. By selecting your current activity instead of merely writing it out, you structure data for Facebook. That could eventually help it to connect you with advertisers who want to reach people who frequently watch TV and movies, or listen to music, or eat at restaurants.”

If you listened to a certain song, ads for the artist’s new album could be targeted towards you. Or if you are the type to watch a lot of movies, Netflix could target ads towards you.

Facebook does a great job of mining information from you without you even knowing. Third party companies track your purchase habits. When you add a new friend, you are prompted with a question about whether or not you know that person outside of Facebook. You can set geo-tags on posts to let people (and Facebook) know where you are. These are just a few of the features that Facebook uses to learn as much about you as possible.

A little creepy, right?

A few months back, Facebook rolled out their Graph Search. It lets you search for people in a more specific (some say “unsettling”) way. You can search for people who like to cycle. You can look for people who like to cycle that live in your city. You can look for people who like to cycle that live in your city and are friends with your friends. You see where I’m going? It puts front and center just how much data we have committed to this social network.

With people freaking out about online privacy and security, it sure amazes me how openly they share information and how openly they allow Facebook to gather information. Although the latter, there isn’t really a way around it. The way Facebook structures itself makes it hard NOT to have your information mined out. Pages you like, people you friend, your interests, everything plays a role into how Facebook crawls across your profile and archives data. Although scary, it can be humorous (second link is now defunct).

So be careful about what you put on the internet. In Facebook’s case, every design mechanism plays a role.

“If you don’t believe in the work you are doing here, go home. Work somewhere else.” – Ken H.

Why do we work the jobs that we do? For some, it’s to pay the bills. For others, it’s due to passion. People become accustomed to routine. Day in, day out: wake up, work, go home, eat, sleep. After awhile, this can wear someone down. Attitudes shift, productivity diminishes.

This is what I like to call “Workplace Complacency.”

Workplace Complacency is the pitfall of many businesses, but how can we battle it? The answer is through passion and curiosity.

Being passionate about your work is extremely important. Every opportunity is an opportunity to do your best work.

Being curious is also important. You’re never done learning. Supposedly, it takes 10,000 of experience to be considered an “expert.”

Start clockin’, baby. You’re in for the long haul.

It seems lately that social media marketing is slowly reaching a plateau, at least in my opinion. While there are some leaps and bounds that have been made, we just keep having roundabout discussions about what social media really can do. “No one knows the true power of social media marketing. There’s something there but we can’t put our finger on it.” “Engagement is key.” “Listen to your audience.” We live in a day and age where interconnectivity is thriving and growing rapidly. Brands pay incredible amounts of money to pump out every last drop of their social channels.

But how can we move past survival in this incredibly connected world?

As of late, I feel inspired and motivated to learn as much as I possibly can because social media is, in fact, a learning experience. We all make mistakes in our career. It’s inevitable, however we need to take those mistakes and turn it into something to not only benefit ourselves but the social community as a whole.

I recently read a blog post from 7Summits about how it doesn’t matter what tools you have to analyze and monitor and pour over what people are saying about your brand. News flash: everyone has access to the same tools. It’s how you take that information and apply it to create value for your business. We need to move past survival. One key role in doing so is also moving past ignorance.

This brings me back to the position I am in now. I want to learn. Social media is fascinating because there truly is a wealth of knowledge and power to be discovered. We are barely scratching the surface, but it also seems people are set in their ways: see how people interact with your brand’s channels, analyze sentiment, analyze share of voice, track some other KPIs. Again, there is progress being made, but what can we do to dive deep into the data we are gathering and really create value for our companies? We need to step back and ask ourselves, “Why?”

Asking “Why” is the foundation for any discovery. It is also the beginning of a cycle. When we ask ourselves this simple question, it leads to creative thinking which in turn leads us to solving problems. Through this process we continue to grasp new concepts. We can then ask ourselves “Why?” about these discoveries, and it starts the cycle again. Like I said, social media marketing is a learning experience. We will make mistakes, it’s a given. But we need to keep learning, keep asking ourselves, “Why?”


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