Jarter Jargon

Archive for December 2012

With graduation firmly under my belt, it’s time to venture out into the real world. Being an adult started on the 16th, and I haven’t looked back since. I can say I look at things differently. I find myself trying to take in the world around me more. Why? I don’t know. Maybe graduation has instilled a sense of finite time to do what I want, but that doesn’t necessarily mean that everything I experience from here on out requires deep reflection to find the meaning behind it. It just means I have new responsibilities but also new opportunities, and it’s my job to recognize and go after those opportunities.

As for my time spent at Marquette, it’s strange to think it’s already over. It was in the blink of an eye that I found myself no longer a freshman but waiting for my turn to cross the stage, shake hands, and exit the stage a new man. I can’t thank Marquette enough for everything it has given me. The opportunities, the experiences, the people I have met truly have made me feel that I have received a top-notch education from the greatest school out there. Sure my mom would have liked it if I went to a university that had a football team, but I wouldn’t have traded what I did have at Marquette for the world.

People come and go in and out of our lives. It’s a fact. The friends and faculty I have met during my time in college, though, will stick with me for a lifetime. Many students spend their 4 years getting an education. Personally, I spent my time educating myself not only in the field of advertising and marketing, but in the field of life.

When I considered attending Marquette, I did what any potential student does: research. I explored every nook and cranny of this university to make sure that I was making the right choice. Putting four years of my life into the hands and expertise of others is a very daunting decision. However the one thing that stood out to me is the overall theme of “Be the Difference.” To me, that is a lifestyle that speaks volumes of this university. The phrase mentions nothing about classes, nothing about campus life, just “Be the Difference” as an open invitation for us to find what it means to us personally. College is undoubtedly a time for young adults to find out who they are. That, coupled with the sole purpose of a university in being the difference and creating a positive change in the world, is the perfect equation. It’s all about how each individual student can spend their time here and, again, be the difference. What can they do personally as they develop here at Marquette that will reflect upon the world?

Even though I didn’t meet my wife at the Square Dance, which is apparently the #1 place to find that special someone, I wasn’t even halfway through the first semester of my freshman year, and I already knew that I was right where I was supposed to be and one day, I would be more than proud to tell people exactly where I had graduated from. Job interviews, off-hand conversations, “Where did you go to school?” I knew after being on this campus and interacting with students and faculty that with the biggest smile on my face and the biggest love in my heart, my answer would and always will be, “Marquette.” The caliber of students that graduate, and have graduated, from this university gives me faith that I am not the only one who feels this way.

Marquette University prepares its students for the real world. Cura Personalis, “care for the entire person.” The real world is a lot more than a job and an education to get you that job. The real world is daily interactions with the human race. Some people may take it for granted, but when I walked across the stage at graduation, I realized just how unique and grand my time at Marquette was been and how well it has and will continue to serve me,  a whole person.

So, I guess this is the part where I say something about going off and “doing what I love and love what I’m doing,” but to me, that leaves a bit too much wiggle room. So here is what I plan on doing: “Make a life, not a living.” I have said it in an earlier blog post, but right now, it’s the perfect start to my new adventures now that I have left such an outstanding university. Marquette has prepared me, one, to be fully functional in my area of study, and two, to take what I have learned and apply it to my own life. Not only did I learn and study to make my way into the world of advertising and marketing, I learned how to be the very difference Marquette hopes for all of us to be. My time at Marquette proved to be challenging, enriching, and life-changing. I can honestly say I would not be as proud as I am today to call a university my alma mater if I had not attended Marquette. I plan on making a life, not a living, I hope to continue to grow as a person, and as Saint Ignatius told the Jesuits, I plan on going forth and setting the world on fire.

Thank you Marquette. I can’t express how much my time here means to me.



Screen shot 2012-12-05 at 4.50.13 PM

Today, Microsoft announced the Beta launch of Socl. Previously a social search, it has now developed into what seems to be a more amped up Pinterest with hints of Google+.

First, you are prompted to sign in either through your Facebook or your Microsoft account. Once you have logged in, you are hit with a fire hose of posts which can be sorted by “All,” “Following,” or “Featured.” Socl makes it extremely easy to share websites, news stories, photos, and videos: everything you would share elsewhere. With it’s Windows 8-esque design, it can be overwhelming at first.

You can break things down to specific interest categories, all driven by images. What’s interesting is that you can follow specific people or general interests such as “tech” or “music,” very similar to Facebook.

Posting comes in the form of searching for a topic and adding content. If you search “music,” a blank post template appears with related material for you to add.

The most interesting feature of Socl to me is the “Parties” section. Here, people can post videos that loop while others can join in and watch and chat. Videos posted from YouTube lose the function of pause/play/fast forwarding/rewinding so it seems pointless for longer content.

Overall, Socl seems like a fun place to stumble across interesting stuff, and I do think it could make its way into playing a roll in the social scene, but as of right now it’s too soon to tell where it’ll fit in seeing as how you can share posts from Socl on other channels like Facebook and Twitter.

A new internship comes with new clients and new experiences. After only a couple of weeks, I have learned so much. When people ask about my internship, they usually think, “Oh you’re in Social Media. You just sit on Facebook and Twitter all day.” However that is only halfway true.

The key to a strong audience starts with an engaged audience. If you can’t reel ’em in, good luck keeping ’em around. Meticulous planning and strategy go into digital campaigns and social communities. Knowledge of consumers within specific industries matters. People connect with a message for a number of reasons, finding the right one is what counts.

Recently I had to do a project on the ethics behind online advertising, data mining, etc. It’s nothing new to those of us who cruise the web. People are collecting our info, selling it, and using it to better target us as an audience. You think it’s a coincidence that the ads on your Facebook now match your usual online shopping destinations?

Now I for one, and I’m sure you all agree, are kind of weirded out by this idea that some server sitting in a dark room is collecting massive amounts of data and that someone is profiting off of my personal data.

There have been all kinds of law suits brought up against Facebook and Google and others about the privacy issues data mining like this can cause. A lot of people are up in arms, but not too many take the time to think about the other factors of the argument.

Even though it is weird to see tailored ads on pages I visit, it only makes sense. I don’t want to be bombarded with ads for crap I don’t care about. It’s nice to see things I am interested in, even if I don’t click on the ads. Now, while there is some ethical grey area of collecting and using personal information, people fail to realize that they play a large roll in Internet usage. While it may not be ethical for Facebook to scour your page and sell off info to third parties, how ethical is your own internet usage?

Do you download music, movies, books, and other applications? It’s the old topic of illegal piracy on the internet, but if we can’t use the internet ethically, why do we hold a double standard against those who are analyzing what we use the internet for?

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