Jarter Jargon

Careful, Facebook.

Posted on: October 3, 2012

Last month, Facebook’s Mark Zuckerberg mentioned in an interview that the social media giant was looking to develop a search engine.

Zuckerberg believes that, with the use of internet bots, he can create a search engine unlike Google (or its estranged second cousin twice removed on its mother’s father’s aunt’s side, Bing). To emulate Google’s success, Facebook would have to invest a hearty amount, and their data warehouses are a different kind of data than that found through Google searches.

Facebook users talk about movies, music, products and vacations. Essentially, the Facebook search engine could simply become a massive consumer database. The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.

The problem with this is obviously security and privacy. Facebook has been slapped on the wrist quite a few times for privacy issues, but this intense data mining will definitely have to be scrutinized. Now of course, President Obama’s administration unveiled it’s “Privacy Bill of Rights” which calls for giving people more control over what companies do with personal information. Some even believe that Facebook, as the world’s largest social media site, should be subjected to specific consumer protection regulations.

While the world of commerce and information gathering continues to expand rapidly, we need to take a look at what is acceptable and not acceptable information gathered on people. But where do we draw the line on what is acceptable? Age? Gender? These are basic information, but to some it’s still too much. Salary? Spending habits? It’s a matter of how we feel individually that defines what goes too far.

Some people are smart about it while others aren’t. What gets posted online is going to be there forever. We need to be careful, just as much as Facebook does, as to what information we give out, although Facebook does a good job of burying privacy settings deeper and deeper with each new reformatting.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Twitter Updates

%d bloggers like this: