Jarter Jargon

The Millennials: Why Your Company Needs Them

Posted on: August 28, 2012

We all remember the piece by Cathryn Sloan awhile back on Why Every Social Media Manager Should Be Under 25. It was pretty heavy and caught a lot of criticism. Millennials have grown up with social media and are extremely tech savvy. I guess it seems like a no-brainer that, yes, every social media manager should be under 25. In a previous post, I sincerely disagree. Although, that doesn’t mean that my generation isn’t an ideal candidate to help build the future of a brand.

To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC, the online MBA program at UNC Kenan-Flagler Business School, to share their research about Millennials and create the infographic below.

They ended up finding some pretty interesting things:

  1. Millennials want to learn and grow with you.
  2. They are tech-savvy multitaskers.
  3. They can be a social media megaphone for your company.
  4. They are motivated by more than money.
  5. They are mobile.
  6. They want to lead.

And that’s just the tip of the iceberg.

The infographic also brings up some key features:

  • One in 3 Millennials said social media freedom at work is a higher priority than salary.
  • 70% of Millennials are planning to change jobs once the economy improves.
  • 92% of surveyed 21-24-year-olds said entrepreneurship education was vital in the new economy.
  • 30% started a business in college.
  • 65% of Millennials said personal development was the most influential factor in their current job

To me, being a Millennial, it makes complete sense. I go into every internship hoping to leave knowing I have learned something and developed myself personally.

While I don’t think that the social media universe should be overseen and run by a generation who grew up with it, I still think it’s a fair point that we as a generation do have a solid grasp on the new world we are seeing come alive. We are tech savvy, keen on new trends, and are very into collaborating creatively.

It’s true that by 2020 46% of all U.S. workers will be Millennials, but I think it’s a generation that is poised to continue to grow with today’s trends.

Check out the infographic here.


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