Jarter Jargon

Archive for August 2012

We all remember the piece by Cathryn Sloan awhile back on Why Every Social Media Manager Should Be Under 25. It was pretty heavy and caught a lot of criticism. Millennials have grown up with social media and are extremely tech savvy. I guess it seems like a no-brainer that, yes, every social media manager should be under 25. In a previous post, I sincerely disagree. Although, that doesn’t mean that my generation isn’t an ideal candidate to help build the future of a brand.

To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC, the online MBA program at UNC Kenan-Flagler Business School, to share their research about Millennials and create the infographic below.

They ended up finding some pretty interesting things:

  1. Millennials want to learn and grow with you.
  2. They are tech-savvy multitaskers.
  3. They can be a social media megaphone for your company.
  4. They are motivated by more than money.
  5. They are mobile.
  6. They want to lead.

And that’s just the tip of the iceberg.

The infographic also brings up some key features:

  • One in 3 Millennials said social media freedom at work is a higher priority than salary.
  • 70% of Millennials are planning to change jobs once the economy improves.
  • 92% of surveyed 21-24-year-olds said entrepreneurship education was vital in the new economy.
  • 30% started a business in college.
  • 65% of Millennials said personal development was the most influential factor in their current job

To me, being a Millennial, it makes complete sense. I go into every internship hoping to leave knowing I have learned something and developed myself personally.

While I don’t think that the social media universe should be overseen and run by a generation who grew up with it, I still think it’s a fair point that we as a generation do have a solid grasp on the new world we are seeing come alive. We are tech savvy, keen on new trends, and are very into collaborating creatively.

It’s true that by 2020 46% of all U.S. workers will be Millennials, but I think it’s a generation that is poised to continue to grow with today’s trends.

Check out the infographic here.

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Recently, the Reconnect Project challenged everyone to disconnect from the Internet for one day, September 2nd.

The goal? Have everyone create all original content.

This seems like a great idea, getting people to get off of social media and go out to be, well, social. An entire day of not worrying about Facebook or the Twittersphere is exactly what people needs sometimes (ahem, Kate, #PinkCrack).

But let’s get to the point already! The Reconnect Project wants us to reconnect with society and not be bothered by our daily interactions online. Go out! Be Creative!

…but then go online the next day and share what you’ve created…

Seems a little weird, right? The way I see it, every photo uploaded to Instagram is original material. Every video uploaded to YouTube is original material. Their pitch almost makes them seem like they are so outlandish when all of us have considered dropping certain outlets.

College students disconnect from Facebook during finals, athletes disconnect from Twitter, and even I myself have considered nixing FourSquare.

I think it’s a good idea to be creative everyday and share it regardless. It’s what social media is there for: finding cool stuff, displaying your cool stuff, meeting people who are into the same cool stuff.

The Reconnect Project has its heart in the right place, but I’m not quite sold on the idea.