Jarter Jargon

There are maybe 300 people around the world who make a living as a typeface designer. So when two just happen to be living in Chattanooga, Tennessee, and they run into a brand consultant, it becomes an equation of grassroots awesomeness: a typeface called Chatype.

D.J. Trischler, brand consultant, and Jeremy Dooley, typeface designer, were meant to be best friends. Sparks flew as soon as Trischler and Dooley began fantasizing about revamping Chattanooga’s image in a new and unusual way. Teaming up with typeface designer Robbie de Villiers, Trischler and Dooley started designing a font that would become the city-wide visual identity.

The font itself is inspired by the town’s Cherokee roots, its industrial upbringing, as well as being home to Coca-Cola’s first bottling plant. Imagine an exclusive font that brands your city from it’s street and park signs to businesses and even the Visitors Bureau website.

These are exciting times for Chattanooga, but what’s most exciting is the idea that something as simple as a font could put a city on the map. A clean, well-thought typeface like Chatype could be the first ever to do so. If you are interested in finding more information on Chatype, check out their Facebook and Twitter as well as their Kickstarter page.

Don’t Call it a Comeback, Call it Chatype


2 Responses to "Don’t Call it a Comeback, Call it Chatype"

Thanks for the marvelous posting! I quite enjoyed reading it, you’re a great author.I will be sure to bookmark your blog and will come back later in life. I want to encourage you to definitely continue your great work, have a nice holiday weekend!

Thank you! I really appreciate hearing that. I don’t post as much as I used to, but I plan on getting back to blogging regularly.

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