Jarter Jargon

Archive for February 2012

In this day and age, we put a lot (and I mean a LOT) of personal information online. German Internet artist Tobias Leingruber’s work looks to explore mutual impacts of communication technologies and society.

The Facebook Identity Card is modeled off Facebook’s color scheme, and includes your real name, Facebook user name, the country code Facebook uses to discern different nations, the date you joined the social network, the unique user ID number Facebook assigns its users, and a QR code linked to your Facebook page. It’s a physical tie between the user and their online identity. His ID cards are a critique of how users are becoming increasingly comfortable with corporations “owning” a piece of their identity.

When crossing the border from Canada to the U.S. last summer the border officer jokingly asked me: "So - What is your Facebook Name?" - @tbx

Facebook is huge, and getting bigger by the day. What’s more, people have begun using the social network to serve court summons. Leingruber’s creation is far from accepting of this brave new reality. Further more, Facebook is delving deeper into your personal behaviors with the possible creation of “want” and “own” buttons. The induction of the Timeline layout lets users “create” accomplishments rather than post a status update about it. Soon, partner companies can link with Facebook, so when you’re shopping, you can let your friends now things you “want” or purchase and now “own.” But what this does is it feeds into Facebooks expansive information tracking system. VentureBeat explains:

In the new world of Facebook Actions, you would simply click an “Own” button next to the tracksuit you bought on a Facebook partner site. On related parts of your Facebook profile, the app you used to show you “own” the tracksuit would add that item to a list featuring other purchases you’ve made. Other Facebook-linked apps you use might show other lists — for example, clothes you’ve worn, products you want, books you’ve read, movies you’ve reviewed — anything you’ve talked about on the network or on Facebook-connected sites around the web.

Tobias’ previous work comes from a project called Facebook Resistance, a series of workshops to encourage people to question the rules and restrictions of Facebook by showing them the basics of web technologies, open data and creating little “hacks” that open new perspectives. Feel free to check out Tobias on Twitter.


There are maybe 300 people around the world who make a living as a typeface designer. So when two just happen to be living in Chattanooga, Tennessee, and they run into a brand consultant, it becomes an equation of grassroots awesomeness: a typeface called Chatype.

D.J. Trischler, brand consultant, and Jeremy Dooley, typeface designer, were meant to be best friends. Sparks flew as soon as Trischler and Dooley began fantasizing about revamping Chattanooga’s image in a new and unusual way. Teaming up with typeface designer Robbie de Villiers, Trischler and Dooley started designing a font that would become the city-wide visual identity.

The font itself is inspired by the town’s Cherokee roots, its industrial upbringing, as well as being home to Coca-Cola’s first bottling plant. Imagine an exclusive font that brands your city from it’s street and park signs to businesses and even the Visitors Bureau website.

These are exciting times for Chattanooga, but what’s most exciting is the idea that something as simple as a font could put a city on the map. A clean, well-thought typeface like Chatype could be the first ever to do so. If you are interested in finding more information on Chatype, check out their Facebook and Twitter as well as their Kickstarter page.

Don’t Call it a Comeback, Call it Chatype

Here’s a question: Where do you see yourself in 5 years?

It’s a cliche we’re all used to, but really. Where do you see yourself in 5 years?

As a senior at Marquette, it’s come to that time where conversations between friends and I are “Have you found a job yet? What are your plans after school?” It’s a fair question. I’ve spent four years at this university in hopes of graduating and living a comfortable life. However, I’ve had conversations with people (who won’t be named) that haven’t found a job yet but assume that when they do, they will be set for life.

A little background info: I’ve always been fascinated by the change of industries and people who work in them. It seems today that people work a job for a handful of years and then move onwards and upwards. My grandfather has worked the same job for 50 years. My father has held maybe 3-4 jobs his whole career. What has caused this change in our generation’s job-hopping? It’s a little thing I like to call the “Entitled Generation.”

Back to my friend who thinks they will be set for life upon graduation. Their argument is that they have studied for 4 years at a nice university crafting a great work ethic and fantastic education. It’s not that they KNOW they will land their dream job upon graduation, it’s that they ASSUME they will land their dream job.

Have we become a generation of entitlement? We aren’t going to graduate as CEOs, but I feel like there are a large amount of seniors out there who assume so. When they find that after interviews and job offers don’t measure up to what they expected, they become frustrated and just don’t get why employers aren’t realizing how awesome they are!

That last bit is to be read with a tinge of sarcasm.

Maybe some of us will graduate into a dream job. Most of us won’t, but that is part of life: proving our worth and showing our bosses that our ideas maybe do merit some handshakes and a sly nod.

Just a little food for thought for seniors prepping to graduate. In the meantime for those interested in their future (and being that this is an emerging media class), check out this great infographic on social media salaries.

As part of a generation that has grown up with this huge technological revolution, it was funny to watch my mom get excited about sending her first text or setting up her Facebook. But to be honest, she learns quick and doesn’t just stalk people she went to high school with. In all actuality, moms across the country are becoming one of the biggest and most influential markets. With the addition of sites like Pinterest, moms’ influence is increasingly becoming more and more impressive.

Moms are one of the Internet’s most desirable groups. eMarketer estimates that there were 35.3 million US mothers online in 2008, that number today is astoundingly more. Dave Cutler gives some insight on some prominent “Mom Stats” about their social media use:

  • Moms are 18% more likely than average to have a smartphone & 51% of moms say they are “addicted” to their smartphone.
  • Moms are also 40% more likely than average to use their smartphone for social networking.
  • Mom spends 37% of her daily media time with her smartphone, which is double that spent on TV, and more time than with other media, including radio, magazines, and newspapers.
  • 96% have Facebook downloaded, and more than two-thirds are tapping onto social networking sites at least once a day to many times a day.

Those percentages are pretty impressive. But what makes moms so powerful? It’s pretty much like this: kids listen to their friends, and moms listen to other moms. Moms are on Twitter, Facebook, MySpace, blogs and even social bookmarking sites. Mommybloggers give reviews of products and at the same time, have the power to tank a brand (and tank it quick). The rise of these new social media sites has created a community for moms to congregate and share information instantly. Not only are they sharing information, but they are building friendships. Moms all went (or are going) through the same thing, and the safety net they have made with each other is astounding.

Check out this sweet infographic from BlogWorld:

This past week, our ADPR 4300 Emerging Media class has had the pleasure of hosting two very impressive guest speakers.

The first, Augie Ray, Executive Director of Community & Collaboration at USAA. He was also formerly a Sr. Analyst of Social Computing at Forrester and Managing Director of Experiential Marketing at Fullhouse. In total, a pretty heavy-hitter. Augie talked about his use of social media in the industry and how it helps to create and maintain an engaged audience.

The second speaker was Tim Cigelske. Tim manages all of Marquette University’s social media channels. I’ve had the pleasure of working with Tim for the past two and a half years. Tim had the class give examples of how we utilize social media, and he also presented how Marquette is using social media to enrich past, present and future students’ experience.

The one topic both touched upon which peaked my interest was whether or not social media was here to stay.

This is about to sound like an interview, but where does social media see itself in 5 years? Let’s take Facebook for an example. Facebook has risen to be a record setting powerhouse. But where will Facebook be in 5 years?

We all know Facebook is a social giant. It’s like the cool guy everyone wants at the parties. It’s like cupcakes a few years ago. But we all know that sometimes the cool guy just isn’t as cool as he used to be, and apparently libraries were supposed to be the new cupcakes? But what happens when social media sites like Facebook and Twitter become that now-uncool guy or that week-old cupcake that’s been sitting around half eaten?

Facebook is, and continues, to grow. It has revolutionized business. It has connected the world. But at the same time, new social media sites like Twitter, Pinterest, and Google+ (albeit a flop) have started popping up on our radar, and I can’t imagine that along the way, some new site will shadow Facebook.

Really, I think Facebook might be just one of those old pop culture trends, but I definitely think social media is not. Tim Cigelske said “It doesn’t matter what your background is, there’s always a niche for you in social media.” I think this is and always will be true. There will always be people out there interested in the same things you are. Like-minded people, like like-minded people and social media is the easiest way to connect them.

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